We have started to onboard specialists in different languages to spearhead our social media drive. The team we are building is diverse and come from different countries, cultures and languages.
At first we will take on only one or two individuals per language, and we have the following team in preparation:
Urdu, Pashto, Farsi, Bengali, Chinese, Indonesian, Tagalog, Malagasy, Russian, French, Portuguese, Swahili and of course, English.
The teams are currently being instructed on the project and what is our message and brand. We will only begin the marketing sprint when our site user profile pages is ready and the site is in 40 languages. We will then initiate an immediate hype to pump up the market, and begin to build up a community in waiting.
The timeline is solid, we will have the playathon site up and running within 60 days, and the website components are being built in parallel so that when we reach the 60 day milestone, the site and the playathon are all ready for full launch.
Exciting yet challenging times!
